Join us in Tbilisi for SBC Summit Tbilisi 2025 – the premier event bringing together 2,000+ leaders from the iGaming and sports betting industries across Eastern Europe and Central Asia! 🇬🇪

Network with top decision-makers, explore the latest market opportunities, and gain valuable insights through a conference program tailored to the unique dynamics of key markets including Georgia, Romania, Kazakhstan, Bulgaria, Serbia, and more.

UNMISSABLE SESSIONS

The AI Evolution: Personalizing Gaming Experiences at Scale

AI is rapidly transforming the iGaming and betting sector, enabling personalized gaming experiences at unprecedented scale and fundamentally changing how operators engage and protect players. Attendees will hear expert case studies and insights on deploying AI at scale, gaining actionable strategies to enhance engagement, optimize operations, and ensure safer, more sustainable betting experiences.

Gagi Ninoshvili

Head of Casino Products at Betlive.com

Rafael Kobalyan

Head of Technology at Vbet

Denis Kosinsky

COO at NuxGame

Irakli Davarashvili

CEO & Co-Founder at Promofy.ai

The Influence of Sports Icons in Gaming & Entertainment

Athletes have always been cultural trendsetters, shaping public perception across industries—including gaming and betting. This panel will explore how sports superstars contribute to responsible engagement in the gaming sector, drive fan interaction, and enhance brand credibility.

Dr. Matthias Kirschenhofer

Former Co-CEO Sport1 Medien GmbH 

Alessandro Nesta

Italian Football Icon

Zurab Magalashvili Marketing Director at Adjarabet.com (Flutter Entertainment plc)

Simon Westbury

Strategic Advisor - 1xBet

Lasha Machavariani

Founder @ SMH.Global

Big Games, Bigger Bets – The Power of Sports Broadcasting in Fan Engagement & Betting

Global sports forums—such as the Olympics, World Cup, and continental championships—drive massive audience engagement, fueling significant betting activity worldwide. However, despite their influence, regulatory gaps, market inconsistencies, and industry challenges remain.  At the same time, innovative sports broadcasting plays a crucial role in amplifying these moments, offering new ways for fans to interact with their favorite teams and players. This panel will explore the powerful connection between major sporting events, broadcasting innovations, and betting behavior, uncovering how the industry can maximize engagement and growth during these high-stakes moments.

Tom Waterhouse

Chief Investment Officer, Waterhouse VC

Tamazi Gambashidze

Head of Sports Brand Experience Department - adjarabet.com

Dati Japaridze

Setanta Sports  - CCO

Baki Lortkipanidze

Sales & Marketing Director - SMH Global

Game Changers: How Betting Sponsorships Are Powering the Sports Industry

Betting companies have become key players in the global sports economy, with sponsorships now accounting for a major share of revenue across clubs, leagues, and events. This panel will explore how betting sponsorships are shaping the growth, visibility, and professionalism of sports— particularly in emerging markets.

Costin Mega

Commercial and Marketing Director at Farul Constanta

Aelita Chilingaryan

PR Manager and Communication at Totogaming

Nikoloz Nadaraia

Partnerships Manager at betlive.com

Chris Bird

Ex Manchester City COO

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